My name is Fareed and I specialised in
business driven designs
marketing strategy for growing businesses
product management
service and user experience design
processes for operational efficiency
My Expertise

Focus on User, Design for Business ROI

My user-centric designs are ultimately made to help the businesses grow
Web Design
App Design
Brand Design
Service Design
Process Design

Recent Works

"I think Webflow is the future of website design and front-end, and Elastic Themes helps to shape that future today by creating some great templates."
Denis Pakhaliuk
— CEO of Ramotion
Professional

My Current Skillset

Sketch
Intermediate
Figma
Intermediate
Webflow
Intermediate
Google Analytics
Beginner
Shopify
Intermediate
Jira
Intermediate
Google Ads
Beginner
Illustrator
Intermediate
Premiere Pro
Beginner
Photoshop
Intermediate

My Education & Experiences

I use my hard skills to help businesses flourish. In return, these experiences have helped me develop important people and management skills and shaped me to become a versatile creative business-driven individual.
About Me
2009 - 2012

Diploma in Media & Communication

Education
- Singapore Polytechnic's Diploma
- Graduated with a Certificate Plus in Digital Film
2012 - 2012

CNBC Asia

Video editor
- Edited real time footages for live news broadcast and programmes such as Squawk Box Asia and Managing Asia
2014 - 2018

Bachelor's Degree in Marketing (Honours)

EDUCATION
- Degree from Singapore University of Social Sciences
- Minor in Psychology
- Grade A for Final Year Research Paper on "The Adoption of Technology and its Implications on the Service Quality of the Cleaning Industry"
2016 - 2017

ServisHero

Business Development Associate
- Grew the business by onboarding partners via growth hacking strategies
- Design an onboarding process for the partners to curate partner quality
- Conduct user research and community building sessions to identify partner pain points and subsequently provide these feedback to product managers to share future product iterations
2016 - 2017

Certificate in User Experience Design

Education
- General Assembly's Certifcate in User Experience Design (Immersive)
2017 - 2019

Nimbus Facility Services Pte Ltd

Product & Marketing Lead
- Conceptualise and develop brand and its collaterals such as website, uniforms, brochures, brand guide.
- Plan product roadmap together with CTO and CEO, perform the role of UX researcher to identify pain points, designed hi-fidelity prototypes to test and gather insights, and perform the role of Product QA to ensure product releases are usable and stable.
2019-2021

Nimbus Facility Services Pte Ltd

Assistant General Manager
- Manage operations by overseeing deployment and labour utilization.
- Conduct sales and account manage some of the company's key clients
- Oversee and manage company's tech products
2021-Present

Nimbus Facility Services Pte Ltd

General Manager
- Manage overall operations and implement ops processes to improve efficiency
- Conduct sales and account manage some of company's key clients
- Identify marketing gaps and develop marketing strategy together with company's marketing agencies
- Develop product roadmap and management the development of the product
2020-Present

Rooma Services Pte Ltd

Business Director
- Conceptualise and develop the brand and its collaterals such as website, uniforms, brochures, brand guide.
- Ideate and sync together 3rd party products to develop our own booking process
- Oversee marketing efforts and study operation metrics to identify gaps in the business
testimonials

What people I worked with say

"Fareed is extremely versatile, currently managing multiple projects simultaneously and is able to switch hats/roles with ease. Our tech and ops colleagues hold Fareed in high regard because of his ability to actively listen, advise and convey each respective parties’ opinions effectively."
Szehui Tham
HR Director, Nimbus Enterprise
"Fareed proved to be a reliable teammate, who took his responsibilities seriously and never fails to provide valuable input to the team. He offered balance to the team as we took turn to lead the team during the different stages of the UX redesign process.”
Risiandi Jiang
UX Designer, Pelago
"Fareed is incredible in terms of expertise and passion for design and product. He led the efforts to fully create the brand from scratch, and advised and supervised the design and brand collaterals usage by the various departments. He is instrumental in the product management of the Nimbus' tech, as he worked with various stakeholders, gathered their user experience feedback and demands, and translated the information to the Tech team."
Thalia Tuan
Head of Sales & Marketing, Student Castle & Capitol Students
"Fareed has helped me launched my business by building up my digital presence. The website and booking system that he built has allowed me to get lots of fresh traffic online which I did not have in past. Beyond his hard skills, Fareed is an honest and trustworthy guy as he will only recommend me processes that is of value. I will recommend him to my friends and clients who needs digital help."
Aylwin Aaron
Director, Aylwin Sports Therapy
currently in
Lisbon, Portugal

As a digital nomad I travel and work from anywhere

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Affordable Prices

Looking for a custom website? Let’s build something great together

Starting from $1000

Single-Page Website

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  • Beautifully Designed
  • 100% Responsive
  • Smooth Interactions
  • Contact Forms
  • Great Support
Popular
Starting from $2000

Multi-Page Website

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  • Beautifully Designed
  • 100% Responsive
  • Smooth Interactions
  • Contact Forms
  • CMS Content
  • Great Support
Starting from $3000

Ecommerce Website

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  • Beautifully Designed
  • 100% Responsive
  • Smooth Interactions
  • Contact Forms
  • CMS Content
  • Shop Functionality
  • CMS Content
Popular Questions

Clients usually ask me

Where do I look for “Frequently Asked” Questions?

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Can a FAQ page help with SEO?

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Where should I put my FAQ section?

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Do you have any templates?

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Which template is the best for business?

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New posts in my blog

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stay in touch
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I work with clients globally

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